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Jan 31, 2020

On this week’s episode of The Cassandra Daily Podcast our host Nina Rupp is joined by Will Reedy, the co-founder of Rooted Shots. They chat about Rooted Shot's unique new offering, which we covered in Wednesday's roundup of next-gen wellness shots. Nina also recaps brands seeding social challenges to consumers on TikTok in order to raise organic, delight-driven brand awareness. For more information on this week's additional topics, visit