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Sep 16, 2021

In today’s Cassandra Podcast, we spoke with Jackie Hernandez and Oswald Mendez, co-founders of New Majority Ready about some of the biggest headlines and implications that are coming out of the 2020 US Census. The huge increase in the number of people that are multiracial and the fact that over 90% of the new generation of Hispanics is US-born, are two areas that we explore. As it is National Hispanic Heritage Month, we also discussed the concepts of heritage and identity, and what they mean for Gen Zs today. Lastly, Jackie and Oswald shared some examples of brands (including Vault by Vans x Frida Kahlo, Ulta, Fenty Beauty & Crocs) that are leading in this space.

New Majority Ready’s mission is to help companies realize the impact America’s current Cultural Transformation has on their business and create a path that will lead to new sources of growth through the lens of the New Majority, through designing audience strategies that drive growth, developing content and storytelling for marketers to deliver brand messaging and helping evolve companies’ culture and go-to-market strategies. More info about New Majority Ready is available here.  And see more of their perspectives on the 2020 Census here. To see the presentation that Cassandra and New Majority Ready shared at the recent Insights Association IDEA Forum, please visit