Apr 30, 2021

On this week’s episode, Kathy Sheehan and Michael Corti of Cassandra are joined by Sharon Kevil, Founder + CEO of Forti Goods and Tekisha Harvey, Co-founder of CannaCurious. 

Apr 2, 2021

Featuring Kathy Sheehan, Chanon Cook, and Michael Corti on why segmentation is important.

Cassandra’s segments uncover the unique personalities and perspectives contained within each generation, because when brands understand the key consumer archetypes within these groups, they can more effectively create for,...